Marketer Must Know

by Stephen Andelo on December 8, 2016
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19 Marketing Statistics About Infographics

In a time where the information we receive daily is overwhelming, infographics offer the audience data served in a format that is easy to consume and share.

The simplicity and uniqueness of the infographics, makes the content they distribute to be spotted and stand out. But in addition to have such a simple and laid-back finish, the making of an infographic requires data-rich visualization and an outstanding design. 

Infographics are one more content marketing form that keeps steady growth for the past 11 years. Below are shared 20 statistics that every marketer should know before declining the next infographic.

20 Stats You Should Know About Infographics

  1. The search volume for “infographic??? has increased 800% in just 2 years. (Source) Share stat
  1. Consumers would 30 times rather share a high quality infographic over text-based content.
    (Source)
  1. Infographics are liked and shared 3 times more than other content on the social media.
    (Source) Share stat
  1. Visuals in color increase people’s enthusiasm to read a section of content by 80%.
    (Source) Share stat
  1. Publishers who use infographics grow in traffic an average of 12% more than those that don’t.
    (Source) Share stat
  1. Visuals are processed 60,000 times faster in the brain than the text.
    (Source) Share stat
  1. 4 out of 10 B2B buyers claim to frequently post infographics on to their social media accounts.
    (Source) Share stat
  1. Our eyes can register 36,000 visual messages per hour.
    (Source) Share stat
  1. 90% of information transmitted to the brain is visual.
    (Source) Share stat
  1. People understand and remember up to 89% when given a visual-verbal language (infographic).
    (Source) Share stat
  1. People remember 10% of what they hear, 20% of what they read and 80% of what they see.
    (Source) Share stat
  1. 50% of our neural tissue is in someway related to vision.
    (Source) Share stat
  1. Anything presented in an infographic will seem 53% more dynamic than the rest of the content formats.
    (Source) Share stat
  1. 65% of people are visual learners.
    (Source) Share stat
  1. We can process images within 150ms, and up to twice as long to process and recognize words.
    (Source) Share stat
  1. Infographics will make you seem 18% more knowledgeable about your subject.
    (Source) Share stat
  1. The use of images on the Internet has increased by 9900% in the past ten years.
    (Source) Share stat
  1. Infographics make anything up to 67% more interesting.
    (Source) Share stat
  1. Combining relevant images with your text dramatically increases how much your audience remembers by 65%.
    (Source) Share stat

For already quite some time infographics are a must in the content marketing. Above are stated 20 factually supported reasons on why you should step up your infographics game.

Brooke Barnett and Barbara Miller, Communications professors, conducted a research on infographics that states:

“Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts. Combining text and graphics allows communicators to take advantage of each medium’s strength and diminish each medium’s weaknesses.???

 

Share your experience on infographics with us.

About Stephen Andelo

Stephen Andelo is an entrepreneur with a solid design background and content marketing knowledge. Founder of Andelo, Stephen specializes in delivering engaging digital visual content works that combine design, data visual and marketing to empower brand to reach successful marketing campaign and commercial goal.

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